Friday, 27 April 2012

CRM Solution

Most companies have different techniques and tools to improve business process and procedures. CRM is one of the most used and effective strategy for business. The software gives a platform for your business to handle the business functions and to automate the business processes.  

CRM software applications has the capacity to operate various functions and the information stored in the database can be reused throughout.

Online CRM like Maple CRM has been considered an efficient CRM software for managing all the business functions. Maple CRM software offers many advanced and easy to use features like:

1. Contacts Manager
2. Grouping and Tagging
3. Lead Management
4. Calendaring
5. Personal Tasks
6. Activities and Schedules
7. Notes and Remarks
8. Attachment of documents
9. Advanced Search
10. Account Charts.
11. Account Management
12. Custom Reports
13. Email marketing
14. Bulk email and SMS
15. Email and SMS templates
16. Contacts Import
17. SMS Integration
18. Website Integration
19. Account Classification
20. Email Integration
21. Zipdial Integration
22. Product Catalogue
23. Work Backlog
24. Standard Reports
25. Accounts Archive
26. Schedule notifications


Maple CRM can put you on the racing track to compete and win on profits. It puts all the information at the center, keeps your employees inspired and customers happy. Maple CRM ensures that your business gets going easily.

Have a look at the product brochure here: Maple CRM Product Brochure

Why Hotels need effective CRM?

Hospitality industry being a major employer includes service sector work like tourism and food service along with lodging, restaurants, amusement etc.
Hotel operations vary in size, function, and cost. Most hotels and major hospitality companies that operate hotels have set widely accepted industry standards to classify hotel types.
The industry has great opportunities to connect with new and the existing customers. With the present pace of booming IT sector, business hotels offer conference and meeting locations.
Experience and research states that there are few crucial elements that points out to use CRM as a business strategy for both sales & marketing as well as guest service in Hospitality Industry. The fact is that even hotels need effective CRM solutions. One of the main concentrated benefits is that the CRM ensures that the hotel’s technology is up to date and that a hotel can track a customer’s satisfaction and the details of his stay.
CRM allows hotels to maximize profitability by creating loyal customers, improving customer service and improving customer retention.
Read some more benefits of using CRM for Hospitality IndustryCRM for Hotels and Resorts