Wednesday, 26 June 2013

CRM Software Implementation

CRM is an important strategy for business that should extend across all levels of a company. CRM Solutions can bring together data from all corners of an organization as well as outside of it to provide a view of the customers and consumer interaction. CRM solutions are often hailed for their abilities to improve business operations and growth as companies use this data to make informed decisions on a variety of marketing strategies.

CRM Software also makes the customer data and lead management a more streamlined process. It increases the performance, efficiency and revenue.

Great lead management translates into more sales and better efficiency, but it takes a lot to get there. One of the most important components of effective lead management is the coordinated efforts of the sales and marketing teams. There is often some tension between these two business sectors as sales teams are out in the trenches while marketing teams are responsible for strategy.

CRM is a process model implemented to manage companies interactions with customers, clients and sales prospects. CRM applications can help your sales team organize, automate, and synchronize business processes to help you find, attract and win new clients in addition to retaining those you already have.

The utilization of CRM technology with sales can give your sales team’s productivity a huge boost. CRM can streamline your process by making pricing, order processing, and other sales tasks completely automated. By implementing a CRM solution, the productivity of your team will be increased, therefore enabling you to spend more time with customers.

The ability to quickly access information on leads for a sales team is a necessity. CRM technology has the capabilities to connect the teams to the customers up-to-date information. CRM technology provides a complete picture of all of your current and potential clients.

CRM applications can streamline your sales process, enabling your sales team to build strong customer relationships and become more efficient. 

Friday, 21 June 2013

CRM Software for Small Business

CRM Software is no longer optional. It’s imperative. Regardless of size, almost every business needs a CRM system to help manage sales, marketing and customer service operations.
Today’s most popular CRM systems are costly, which is why many small businesses are wary of investing in CRM. However, there are plenty of CRM systems in the market targeted specifically at small business owners, offering them the right mix of features and functionality.
Many CRM solutions are now offered in a web-based, software-as-a-service model.
Buying CRM software is not about selecting the first solution you examine. It is about defining your business strategy and putting it into action. The solution you select must be in alignment with what you want to achieve.
CRM system can be your software product that assists you in managing your list of customers in such a way as to benefit the relationship between the business and those customers.
CRM helps you to analyse the customer behaviour so that you can plan accordingly. The solution also helps in showing the profitability. If you have achieved good profit through customers, very well good. But, if those customers are wandering without showing any interest, you need to understand and tackle them to make it profitable.
With varierty of ways, CRM software definitely increases the overall business process and increase profits. You can also keep your customers happy by having all the relevant information at your fingertips.
CRM solution helps to attain a more unified and 360-degree view of customers and prospects, to collaborate and deliver more consistent service levels and ultimately improve financial and business performance. Without real time access to a centralized and accurate CRM solution, the chances of climbing the successful ladder and improving the profits is little. The true value of CRM extends to not only capturing customer data and behaviour but also the easy accessibility. CRM has the ability to track and report every information in real time offering huge benefits.

Wednesday, 19 June 2013

Software CRM

There is no doubt that the growing ubiquity of cloud based technology, which brings down the price of even SaaS-based CRM, is a big part of the reason that CRM technology is finally on the rise with small business. It’s now affordable with technology choices ranging from free to very little costing.
What makes CRM even more attractive to small business is the so-called cost effective model. Even businesses having one or two people use CRM software. There are such CRM software products that are aimed mainly for small sized segment. All markets with customers have potential for CRM. Even though small business owners have been slow to incorporate it, once they do they really, really do make complete use of it.
An ongoing challenge that businesses face is improving customer satisfaction. Many companies use CRM Software to help impact their customer retention levels. Sharing the customer service strategy through a CRM software application is ideal.
CRM is not just a technology, it is much more than that. It is a capability to perform business operations and improve profits.

Tuesday, 18 June 2013

CRM Solution Providers

The concept of managing customer relationships has been around for years, though on a relatively stagnant evolutionary scale. The software was aimed at reducing costs and increasing profitability through maximizing interactions with consumers. Basically to enhance businesses-to-consumer rapport.

Businesses not only acquired static information on prospects, but added tracking of consumer spending and other habits as a means to nurture trusting business-to-consumer interactions.

CRM emerged as an even more powerful marketing tool, utilizing the Web and other advancing electronic technology to manage not only current, but also prospective, consumer data. CRMs are beginning to mature, offering cutting-edge technology on a more streamlined, user-friendly platform than ever before and integrating functionality for all departments to variety of industries.

Today, even small businesses are turning to CRM systems for controlling customer data and associated contact reminders, building and maintaining the customer data and using it further for analysis.

Maple CRM being one such CRM Software in India has been able to offer an effective and an affordable CRM tool for various industries. If you are looking for a CRM solution provider in India then do visit the Maple website and find out more details about what it can offer you and how beneficial it could be for your business.

How to make use of a CRM Software?

There are multiple ways how CRM can be beneficial to your business. It is for you to identify the loop hopes and let CRM do the work there. Here are few ideas that you can implement in your business process.
Integrate it with your Accounting and Billing department:
Your accounting team can easily have access to the customers financial data & invoice history and can easily generate invoices for customers without spending much time.
Internal Collaboration:
CRM can help your teams to work together more effectively on customers, projects and opportunities.
Review your support process:
Taking time to analyse and review the support process to see whether there is any quicker way of doing things can have a big impact on productivity.
Track customer history:
Analyse which of your products or services are your customers using Understanding the customer buying preference can help in improving customer support and increase the potential to cross-sell other products and services.
Use of Marketing Automation tools:
This tool can help in monitoring the leads interactions and set up automated campaigns and identify the sales-ready leads and target them. This will help in focusing on the most promising opportunities.
Issue Tracking:
CRM enables you to keep track and manage customer complaints. Tracking and managing customer complaints within the CRM application can increase the visibility of issues to the staff and lets to take proactive actions to address the root causes of problems.
Capture Feedback:
How well is your organization running and what could be improved? Often these are ignored. It is ideal for an organization to identify the potential changes and address it.
Integrate Lead creation:
You can integrate your CRM system to your website enabling the automatic creation of lead by reducing the need to re-key data & increase the speed of lead response.
Do you have any queries? Contact Us.

Thursday, 13 June 2013

CRM Solution India

The term CRM describes methodologies, software, and often, Internet capabilities designed help businesses manage customer relationships in an organized fashion. While CRMs have traditionally been seen as an automated way to track and maintain client contact data, today’s CRMs are smarter, faster, and highlight the most up-to-date computing technologies available.

CRM software is essentially meant to address the needs of marketing, sales and customer service and support divisions within an organization and allow the three to share data on clients to improve sales and customer service.

CRM is becoming an important and a centralized tool to reach the business objectives. With an ever increasing customer expectation there is a need for organizations to adopt new business services and strategies. CRM with its numerous features helps in enhancing sales, customer support and success in business.

CRM applications play an integral role within the modern business. Providing a seemingly unending list of benefits, properly implemented CRM system has the ability to rapidly improve sales figures, improve marketing response rates and improve levels of customer service.

How Maple CRM can help your organization?

  • Lowers your cost of operations
  • Drives productivity within your sales & marketing process
  • Improves team collaboration
  • Provides real time access to customer data 
  • Decreases the time spent on administrative costs
  • Enables efficient marketing campaigns
  • Ensures effective customer service
  • Reduces the average time to resolve customer issues

With Maple CRM, you can improve profitability and drive revenue growth along with real time process management.

CRM India

CRM Software is used to store and organize data in order to run business smoothly and reach profits. With CRM applications, companies can create a positive and an efficient experience for both internal team as well as to customers. CRM applications can provide an easy way to manage customer information, track sales and run effective market campaigns to the established customer base.

CRM is becoming an important and a centralized tool to reach the business objectives. With an ever increasing customer expectation there is a need for organizations to adopt new business services and strategies. CRM with its numerous features helps in enhancing sales, customer support and success in business.

Cloud computing has revolutionized customer relationship management in business. It has not only improved internal communications, overall technological efficiency and productivity levels but it has made a dramatic impact on the way businesses handle customers as well.

Cloud computing solutions has made possible the on-demand availability of accurate and up-to-date information for marketers and salespeople. Today, importance in given to ease, speed and convenience. CRM has proved to be an efficient way of improving customer interactions and increase profits.

Maple CRM is an easy to use, cloud based CRM solution in India. It provides anytime anywhere access to your business data with which you can manage your business with an integrated approach to sales, marketing and customer support. Maple provides a complete view of customer interactions across your sales, marketing, and customer service teams so they can collaborate and respond promptly and work on customer inquiries and sales opportunities.

The solution suits individuals, small businesses, corporate and professional workgroup, medium business organizations, customer care center, etc.

Software for CRM


CRM helps in protecting revenues from your present customers by ensuring that you are delivering exceptional service and safeguarding their loyalty. It allows you to leverage the opportunities and proactively grow your revenue share through highly focussed business development programmes with true customer lifecycle management.

Selling to new prospects is generally regarded as being five to ten times more costly than selling to an existing customer. CRM solutions can allow you to extend the reach and effectiveness of your new business sales and marketing programmes through on-going process improvements, productivity enhancements and significant cost savings.

How CRM can help?
  • Enables you to leverage further revenue opportunities within your current customer base.
  • Ensures your sales, marketing and customer services resources are being used to maximum effect
  • Reduces the cost of your marketing leads
  • Minimises administration costs

How Maple CRM can help your organization?
  • - Lowers your cost of operations
  • - Drives productivity within your sales & marketing process
  • - Improves team collaboration
  • - Provides real time access to customer data 
  • - Decreases the time spent on administrative costs
  • - Enables efficient marketing campaigns
  • - Ensures effective customer service
  • - Reduces the average time to resolve customer issues

With Maple CRM, you can improve profitability and drive revenue growth along with real time process management.

Wednesday, 12 June 2013

Software ERP

Enterprise Resource Planning (ERP) is the latest high end business application in the field of Information Technology. An ERP software solution seeks to streamline and integrate operations, processes and information flows in an organization. ERP software solutions typically cover all basic business process or functions of any organization.

ERP module includes Manufacturing, Supply Chain, Financials, Customer Relationship Management (CRM), Human Resources, Warehouse Management etc. All these modules are basically for backoffice solutions and do no directly involve public into it. In general, ERP is an enterprise wide software solutions.

ERP comes with different flavors depending on the type of business or industry. Specific industries like Finance, Education, Healthcare, Communications, Information Technology, Legal Industries etc, make use of ERP modules for their business process.

The ERP solution enables in automating and facilitating the flow of data between critical back-office functions, which may include financing, distribution, accounting, inventory management, sales, marketing, planning, human resources, manufacturing, and other operating units. ERP is designed to improve both external customer relationships and internal collaborations by automating tasks and activities that streamline work processes, shorten business process cycles, and increase user productivity.

The implementation of an ERP software application can result in increased productivity, reduced operating expenses, improved data flow, and optimal performance management.

Email Marketing

Email Marketing is a direct way of marketing a commercial message to a group of people using electronic mail method. Email marketing could be to send advertisements to leads, request business, direct sales email, etc

Sometimes, in an attempt to target new customers, businesses tend to forget existing clients. Most small businesses need to create an email marketing campaign to leverage existing clients.

Businesses can make use of Email Marketing to target new as well as existing clients. Here why email marketing is beneficial:

- Most businesses create special offers, ads and reminders for their customer in the form of printed material. Here email can be utitlized to create such formats and thus reducing the time and expenses involved.

- Sending emails to clients do not involve any costs as compared to the printing and posting material charges.

- Managing email campaigns is fairly an easy job which can be done by sales executives or even by the managers. No need to hire employees or increase the work load of existing staff.

Email marketing helps the companies to target the right audiences and applications which offer email marketing solutions also provide tools to analyze and measure responses.

Email marketing is one of the easiest and quickest form of communication to target leads and customers. It is also a convinient form for communicating with clients.

With all these benefits, it is quite clear that email marketing campaigns can help all types of businesses in reaching their customers.

Maple CRM provides Email marketing solution for all types of Businesses. The solution comprises of Template based emails (both plain text and html). Easy grouping and tagging of specific customers. Visit http://maplecrm.com/ for more details.

Tuesday, 11 June 2013

CRM Software Applications

The term CRM describes methodologies, software, and often, Internet capabilities designed help businesses manage customer relationships in an organized fashion. While CRMs have traditionally been seen as an automated way to track and maintain client contact data, today's CRMs are smarter, faster, and highlight the most up-to-date computing technologies available.

CRM software is essentially meant to address the needs of marketing, sales and customer service and support divisions within an organization and allow the three to share data on clients to improve sales and customer service.

With CRM Solution, you know who your customers are, what products and services they bought from you, and what products and services they might be interested in going forward.

A good CRM software application will allow a business to effectively manage a large number of customers, increase the value of each customer to the company, retain good customers, and determine how customers can be given a higher level of service.

Utilizing a high quality CRM Software System will give your business better opportunities for improvement and openings for continuing growth.

CRM applications play an  integral role within the modern business. Providing a seemingly unending list of benefits, properly implemented CRM system has the ability to rapidly improve sales figures, improve marketing response rates and improve levels of customer service.

Wednesday, 5 June 2013

What is a CRM Software?

CRM in a widely broad definition can be related to a business strategy that is used for systematic approach in handling customer relationships.

At the core of every business there lies a relationship between the organisation and its customers. If the relationship is poorly managed, then the company is in the risk of loosing its customers as well as damaging the company name & brand. This may effect your sales process by missing new business opportunities.

As organisations constantly look for competitive advantages in today’s rapidly changing business world, managing customers and new leads effectively has become essential. Managing information and making it accessible to internal staff from a centralized location is a necessity for all organisations.

CRM Software works by collecting leads and client information and make it accessible as needed. The information and data collected can be used for analyzing and understanding the customer requirement and his behaviour. Further, this can be used for analyzing the market trend and adjust the campaigns accordingly and target the leads to increase sales.

CRM also serves for customer support helping in bringing efficient business process and to improve customer satisfaction. CRM is just not a tool or an application, it is a process or a way of doing business. CRM is implemented for various reasons as it offers number of benefits. Different organizations look at CRM to achieve different business goals.

CRM is becoming an important and a centralized tool to reach the business objectives. With an ever increasing customer expectation there is a need for organizations to adopt new business services and strategies. CRM with its numerous features helps in enhancing sales, customer support and success in business.

Today's CRM software solution is highly scalable and customizable, allowing businesses to adopt a CRM solution without much hassle. CRM software is commonly used to manage a business-customer relationship, however CRM software systems can also be used to manage business contacts, clients, sales leads and marketing campaigns.